Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. However, it doesn t have to be. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Still, SEO is not just one strategy. It is a much larger system of strategies. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This is inarguably the most important thing. A lot of the people will give you many tips to make the site indexable by Google – build on WordPress, install an XML sitemap, submit it in Search Console, and the likes – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example tripleagentdigitalmedia.com/mississauga-seo/, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You read that right. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or too heavy on the server, there are many different things about your website that could be bogging down performance, and you don t know about it.
First, run a diagnosis. Use a speed testing tool, e.g. Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good .
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as [lsc=42] for the rest of your search engine optimization.