Images hold the beauty of webpages. They make the website user-friendly and thus increases the reach among users. No matter what the business is,blogging platform,finance portals,travel portal,or any other website,one needs image optimization to provide a user-friendly experience.
When we browse through different web portals,we observe the varying speeds of loading. According to the HTTP Archive’s study,images take up 60 percent of the data that gets loaded on the respective websites. Large volumes of the images that have not been optimized are the main reasons for the slowing or lagging of websites. Non-optimization of images can be a result of large-size of high-resolution images. High-resolution images take up a lot of data because of the high consumption of bandwidth while loading. Loading large-sized images may slow down a webpage due to the increase in the size of the webpage.
When websites load fast,users are also happy. This provides a good consumer base to the portal. Search engines make a comparison between various web portals based on loading speed. This makes site speed an important factor while considering the ranking of the websites. And hence affects the profit-making of the websites.
Images Slowing down your Website
The slowing of websites results in bad publicity of your business. The best load time of a website is considered to be three seconds. Hence,to remove such obstacles from your business,which may result in the downfall of ROI for you,you need to look out for your website’s responsiveness.
But before we step into making the website faster,we first need to see if the website is really slow. If it is,then we need to find the reasons that are causing the website to lag. Without knowing the disease,you can not treat it. One must also analyze how the presence of images of other data on the WordPress blog or website is affecting the web page speed.
There is an innovative tool available,GTMetrix,which can be used to analyze these issues. It can also help to show you the overall site response as well as the page size. This tool can measure the different elements of the website and thus will help you to zoom into the area,which requires your attention.
It is advised to keep the image size of less than 100 Kb. If you want your image size more than that,you must look for image optimization techniques to improve the loading time of the website or the WordPress blog.
Techniques to load images on websites faster
As we have seen that image upload constitutes more than 50 percent of data usage,hence to enhance the website’s credibility and users,one needs to look for effective ways to upload the images on the website. There can be many ways depending upon the users. The following are a few techniques recommended by experts that will ease your work.
1. Resize the Images
Resizing is the easiest and most efficient method to optimize an image while uploading on a WordPress blog or any website. According to surveys,incorrect sizes is one of the major reasons for the slow loading of the website.
The best way to resize an image is to use a reliable image server that can help in resizing the image to your required dimensions. Using the image server,one can resize an image in real-time just by changing the URL of the image.
WordPress also offers its inbuilt image sizing tool. One can crop or alter the image to the required dimensions using this too. It is easier to use than the image server,and because it is inbuilt in WordPress,it poses ease to the user.
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2. Optimizing the Image
Once you are adobe with the resizing,you can go forward with the optimization of the image. This will save data and make your website load faster. One can optimize the image using the specific formats. The most common image formats are jpg,PNG,JPEG,GIF,etc. If one wishes to have a high-quality image while maintaining the fast loading speed of the webpage. One can use a reliable free image optimizer. It is a free,high end optimizing tool that offers image optimization in just a few steps. Just provide the required specification,and you’ll be having an optimized image ready for your website. The Image Optimizer tool can be used to resize,compress,and optimize image or image files on the website.
3. Using Plugins
WordPress provides a plethora of plugins to improve the performance of your website and optimize various features. One such plugin is WP Meta. It is an image optimizing,SEO-friendly plugin that enhances the image and improves the page speed as well. One such WP Meta plugin is WP Smush.it. It is an efficient plugin that helps in compressing and optimizing an image and also improves the page speed. It checks all the images on the website for you and optimizes them. The free version of the plugin can work for images up to 1Mb.
4. Using CDN to Deliver Images fast
Content Delivery Networks or CDNs are the proxy servers or distributed caching networks spread out across the globe. It is to ensure that the images are getting loaded on the site instantly. It helps you achieve higher rankings on the search engines. It is recommended to make sure that the CDN that you are selecting is capable of supporting HTTP/2. Using a reliable CDN helps in reducing the overall page load time by using advanced techniques such as indexing,server push,and header compression.
5. Limiting Resources
Loading too many of the resources on the website can make the loading speed of the webpage slow. Even after image optimization,loading may take time if there are too many resources.
One can speed up the loading by using fewer images. One can also make use of lightweight buttons,icons,gradients,etc.in place of images. One can also use “Lazy Loading” on the images. This will defer the loading of the images that may not be required instantly.
The loading of a webpage heavily depends on image processing. Hence it is crucial to resize and optimize the image for the web page to load faster. This will improve the website’s efficiency as well as the ranking in the Search Engines.
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